You have no items in your shopping cart.


Micromax Informatics is an Indian multinational manufacturer of consumer electronics and home appliances, headquartered in Gurugram. It was established in March 2000 as an IT software company operating in the embedded devices domain. It entered the mobile handset business in 2008 and, by 2010, became one of the largest companies making low-cost feature phones in India.

In 2014, Micromax was the tenth largest smartphone vendor in the world. In the subsequent years, the company faced stiff competition from Chinese companies that began penetrating the Indian market.The company also owns YU Televentures, which sells the products under the brand name YU.